Privacy policy
Effective Date: January 2026
1. A Welcome from London House of Iris Welcome to London House of Iris ("we", "our", "us"). Just as we curate our collections to bring harmony and beauty into your space, we apply that exact same care to guarding your digital privacy. We are deeply committed to protecting your personal data and ensuring your shopping experience is discreet, transparent, and absolutely secure.
Privacy at a Glance: We never sell your data. We only use it to securely deliver your orders, provide bespoke concierge support, and (only with your permission) share VIP updates. We use highly secure, vetted partners like Shopify, Klarna, and trusted couriers to run our boutique. You are always in full control of your digital footprint.
This privacy policy complies strictly with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR). For the purpose of UK data protection laws, London House of Iris Ltd is the Data Controller.
2. The Data We Collect To provide you with a premium and bespoke experience, we collect the following:
Identity & Contact Data: Your name, billing address, delivery address, email address, and telephone/WhatsApp numbers.
Financial Data: Payment details. (Please note: For your ultimate security, we never see or store your full credit card details. All payments are processed via encrypted, PCI-DSS compliant third-party gateways like Shop Pay, Apple Pay, or Klarna).
Transaction Data: Details about payments, products you have purchased, and your use of Seel Worry-Free Package Protection.
Technical & Usage Data: Your IP address, browser type, device information, and data on how you navigate our boutique.
3. How & Why We Use Your Data We only process your data when we have a valid, lawful basis to do so. Primarily, we use it to:
Fulfil Your Order: Managing secure payments, courier tracking, and package protection (Lawful basis: Contractual necessity).
Provide Concierge Support: Processing returns, answering inquiries, and improving our website's user experience (Lawful basis: Legitimate interest).
Gather Feedback: Utilising trusted third-party review platforms to ask about your experience so we can continually refine our craft (Lawful basis: Legitimate interest).
Share Exclusive Offers & Reminders: Sending our email newsletter and helpful abandoned cart email reminders if you have recently shopped or started checkout with us (Lawful basis: Legitimate interest / Soft opt-in). We will only ever send you WhatsApp or SMS updates if you have given us your explicit consent to do so (Lawful basis: Consent).
Uphold Legal Standards: Keeping basic financial records for tax purposes (Lawful basis: Legal obligation).
4. Cookies, Pixels, and Tailored Experiences To ensure our boutique functions flawlessly, we use strictly necessary cookies. Only if you explicitly consent via our cookie banner, we will also deploy non-essential web beacons and tracking pixels (such as Google Analytics and the Meta/Facebook Pixel). These tools help us understand site traffic and deliver tailored London House of Iris advertisements to you on other platforms.
Custom Audiences: With your permission, we may securely share uniquely hashed (anonymised) data with platforms like Meta or Google to tailor our advertising and find other individuals who share your exquisite taste. You can manage or withdraw your cookie preferences at any time via your browser settings or our website's cookie preference centre.
5. Data Sharing & International Transfers Your trust is our priority; we never sell your personal data. We only share it with carefully vetted third parties necessary to run our boutique smoothly:
Shopify: Our highly secure e-commerce hosting platform.
Payment Gateways & Couriers: To process transactions and deliver your items safely.
Klarna: In order to offer you Klarna's payment methods, we might, in the checkout, pass your personal data in the form of contact and order details to Klarna, in order for Klarna to assess whether you qualify for their payment methods and to tailor those payment methods for you. Your personal data transferred is processed in line with Klarna's own privacy notice.
Seel: To facilitate your optional package protection.
Marketing Platforms: To securely manage our email and advertising campaigns.
International Transfers: Because our store is hosted on Shopify and utilises global partners, your data may be securely transferred outside the UK. Where data is transferred to Canada, it is protected by a UK "Adequacy Decision." Where transferred to the USA, we ensure your data remains fully protected to UK standards by utilising approved safeguarding mechanisms, such as the UK International Data Transfer Agreement (IDTA) or the UK-US Data Bridge.
6. Data Retention & Security We have implemented premium digital and physical security measures to prevent your personal data from being accidentally lost or accessed in an unauthorised way. We will only retain your personal data for as long as reasonably necessary. By UK law (HMRC), we are required to keep basic transactional information about our customers for six years for tax and accounting purposes, after which it is securely deleted.
7. Age Restrictions Our boutique and products are curated for adults. We require customers to be at least 18 years of age to form a legally binding contract to purchase, and we do not knowingly collect personal data from children.
8. Your Legal Rights We believe your digital boundaries are just as important as your physical ones. Under the UK GDPR, you have the right to:
Request access to the personal data we hold about you.
Request correction of any incomplete or inaccurate data.
Request erasure of your data (the "right to be forgotten").
Request data portability (transferring your data to another service).
Object to or restrict the processing of your data.
Withdraw marketing consent at any time by simply sending "unsubscribe" to our emails or replying "STOP" to SMS/WhatsApp messages.
9. Contact Our Concierge & Your Data Rights We aim to respond to all data requests promptly and discreetly within one calendar month. If you have any questions about how we use your data or cookies, or wish to exercise your rights under UK GDPR, please reach out to our dedicated team at:
Email: concierge@irisfengshui.com UK Calls & Texts: +44 20 3918 0666 Correspondence Address: London House of Iris Ltd 124 City Road, London, EC1V 2NX (For our statutory company registration details, please refer to our Terms of Service).